In a major stride toward building a self-sustaining crypto economy, Pi Network has officially launched its new ad revenue model aimed at enhancing the real-world utility of its native cryptocurrency, Pi Coin. The platform unveiled the “Pi Ad Network Expansion,” a strategic initiative designed to allow developers to monetize their applications using in-app advertisements that pay out and accept earnings exclusively in Pi.
The move marks a significant evolution in Pi Network’s ecosystem, targeting both engagement and adoption. With millions of users already mining Pi through mobile devices, the new model empowers developers to earn Pi by displaying ads in their apps and, in turn, spend that Pi on platform services. This creates a cyclical economy that reinforces the value and use of the digital currency beyond theoretical mining and internal transfers.
The ad network initially went live on five selected applications during a testing phase, all of which have since been approved to generate ad revenue. Developers seeking to participate must meet certain eligibility criteria, including application performance, user experience quality, and adherence to community standards. This gatekeeping mechanism ensures that the network remains spam-free and focused on high-quality, value-adding applications.
Market reactions to this update have been noticeably bullish. Pi Coin has witnessed a sharp 22% increase in market activity, with prices reaching approximately $0.74. Technical indicators have signaled a possible continuation of this upward momentum. The Relative Strength Index (RSI) is at 66, which suggests buying interest without yet approaching overbought levels. Meanwhile, the Moving Average Convergence Divergence (MACD) indicator shows a positive crossover, indicating upward pressure.
However, caution remains in the air. While the ecosystem expansion is being praised, skeptics highlight ongoing concerns such as the lack of listing on major exchanges, including Binance. Despite the market reaction, the absence of large-scale liquidity and exchange support remains a roadblock for broader adoption and price stability.
The launch of Pi Network’s ad revenue model reflects a calculated move to transition from theoretical mining to real-world application. By creating avenues for developers to earn Pi in exchange for ad impressions and user engagement, the network takes a significant step toward creating utility and value within its ecosystem. However, the project's long-term success hinges on continuous platform improvements, wider exchange listings, and transparent communication with its user base. While the early price surge shows promise, it remains to be seen whether this growth is sustainable or simply speculative hype driven by a well-timed product update.