Uber Technologies is reportedly engaged in advanced discussions to acquire Trendyol Go, the fast-growing delivery subsidiary of Turkey’s largest e-commerce platform, Trendyol. The potential acquisition underscores Uber’s efforts to deepen its footprint in emerging markets and expand its delivery services beyond ride-hailing.
Trendyol Go has quickly become a major player in Turkey’s rapid delivery ecosystem, offering services across food, groceries, and other essentials. The platform operates under the broader Trendyol brand, which commands a significant presence in the country’s online shopping industry, with millions of active users and daily deliveries in the millions. Trendyol's aggressive expansion and high customer engagement have made its delivery arm an attractive target for international investors and tech companies looking to scale in Turkey.
If finalized, the deal would mark a major step for Uber in the Turkish market, where competition in the quick commerce and delivery sectors has intensified. Companies such as Getir and Yemeksepeti have dominated the landscape in recent years, creating a highly competitive environment. By acquiring Trendyol Go, Uber could tap into a well-established network, integrate its own technology stack, and gain access to a large existing customer base.
This move also signals Uber’s broader strategic pivot toward diversification, as the company increasingly invests in delivery and logistics. While its ride-hailing business remains strong, Uber has been steadily growing its Uber Eats and delivery segments globally, responding to shifting consumer habits that favor convenience and on-demand access.
The discussions are still underway, and there has been no formal confirmation or disclosure of the valuation involved. However, analysts suggest that such an acquisition would align with Uber’s growth strategy in high-potential markets where digital adoption is surging and consumer demand for rapid delivery continues to rise.
Uber’s interest in acquiring Trendyol Go reflects a calculated expansion strategy that could significantly benefit both companies. Trendyol Go would gain the backing of a global tech giant with vast logistics experience, while Uber would secure a stronghold in Turkey’s competitive quick commerce sector. However, integration challenges, local regulatory approvals, and market dynamics will play a critical role in shaping the success of this potential acquisition. If successfully executed, this deal could set a new benchmark for foreign investments in Turkey’s growing tech ecosystem and reshape the country’s delivery industry in the years ahead.